The project carried out for Moncler consists of the set of six group projects and a seventh summarizing the previous ones.
Each group developed a concept around one of the letters of the word Moncler that would open a discourse about Moncler values and world.
During the project, my job was to visually summarize the words and feelings that had been presented by the other groups.
I developed a code that would create animated graphics, each linked to its word and imagery. As final result, every word is linked to its sensations, sounds and effects through the patterns created with generative design.
The goal was to create an immersive experience through the graphics generated by the code: through microphones, the sounds (produced by those participating in the immersive experience) are analyzed by frequency and produce animated graphics.
In this way, sounds produce motion images.
Rhythm
Nucleus
Care
Experimentation
Optical
Lightness
Mobility
Portfolio Laura Perrucci 